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The Great Britain Guide

Weird & wonderful · London

Hamleys

In or near London.

ModernFree admission♿ Wheelchair accessible

The world's oldest toy shop, seven floors of Regent Street since 1760.

Ganton Street - geograph.org.uk - 8188968

DS Pugh — CC BY-SA 2.0 via Wikimedia Commons licence

Plan your visit

Typical visit
1 h–2 h
Nearest railway station
Oxford Circus · 0.3 km
  • Free entry
  • Family-friendly
  • Wheelchair accessible

Getting there & planning your visit

To visit Hamleys, the nearest railway station is Oxford Circus, which is 0.3 km away. Entry is free, and the venue is wheelchair accessible. The postcode for your sat-nav is W1B 5PX.

Directions on Google Maps →

About

Hamleys, founded in 1760, is the world's oldest toy shop and one of the largest, occupying seven floors at 188-196 Regent Street. The store's in-shop demonstrators, magic-trick counter, life-size soft-toy zoo and the Christmas window displays make it a destination as much as a retailer. While not strictly an attraction, the experience of walking the seven floors of toys ranks high enough on most family London itineraries that we list it here. Sister stores in Glasgow, Cardiff and most major UK airports.

Photo gallery

Summary from the official site

Carnaby Street is a pedestrianised shopping street located in Soho, London, known for its vibrant fashion and lifestyle retailers, including many independent boutiques. It has a rich history dating back to the 17th century and became a cultural hub during the 1960s, associated with the mod and hippie movements.

Read more on the official property page.

From the Wikipedia article

Hamleys of London Limited, trading as Hamleys, is a British multinational toy retailer, owned by Reliance Retail. Listed in the Guinness Book of Records as the world's oldest toy store, it was founded by William Hamley as "Noah's Ark" in High Holborn, London, in 1760. It moved to its current site on Regent Street in London's West End in 1881. This flagship store is set over seven floors, with more than 50,000 lines of toys on sale. It receives around five million visitors each year, and is especially busy at Christmas. The chain has 11 outlets in the United Kingdom and also has more than 90 franchises worldwide. Hamleys became famous in the early Victorian era, with royalty among its customers. The store was granted its first royal warrant from Queen Mary in 1938. It held a Royal Warrant from Elizabeth II from 1955 to 2022 (her death).

Excerpt from Wikipedia under CC BY-SA 4.0. See the source article linked in Sources below.

Background

History

Hamleys is the oldest, and in 1994 was the largest, toy shop in the world. It is named after William Hamley, who founded a toy shop called "Noah's Ark" at No. 231 High Holborn, London, in 1760. Ownership of the shop passed through the family, and by the time it was operated by Hamley's grandsons in 1837, the store had become famous, counting royalty and nobility among its customers. A branch at 200 Regent Street in the West End of London was opened in 1881. The original High Holborn store was destroyed by fire in 1901 and subsequently relocated to 86–87 High Holborn. Hamleys suffered a downturn through the 1920s and closed, entering receivership, in 1931. the Lines Bros toy company,…

Sourced from Wikipedia under CC BY-SA 4.0.

Coordinates
51.5128, -0.1395
District
Westminster
Parish
Westminster, unparished area
Postcode
W1B 5PX
Parliamentary constituency
Cities of London and Westminster
Established
1760
Nearest railway station
Oxford Circus0.3 km
Official site
en.wikipedia.org

Sources

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Frequently asked questions

Where is Hamleys?
Hamleys is in London, United Kingdom (postcode W1B 5PX), in the parish of Westminster, unparished area.
What is Hamleys?
The world's oldest toy shop, seven floors of Regent Street since 1760.
How do I get to Hamleys?
The nearest railway station is Oxford Circus, about 0.3 km away. Drivers can use postcode W1B 5PX.
When was Hamleys built?
Built or established in 1760.
Who owns Hamleys?
Hamleys is owned by Reliance Retail.
Is Hamleys free to visit?
Yes, Hamleys is free to enter.
How do I get to Hamleys?
The nearest railway station is Oxford Circus, about 0.3 km away. Drivers can navigate to postcode W1B 5PX.