WB1

The WB 100+ Station Group (originally called The WeB from its developmental stages until March 1999) was a national programming service of The WB—owned by the Warner Bros. Entertainment division of Time Warner, the Tribune Company, and group founder and longtime WB network president Jamie Kellner—intended primarily for American television markets ranked #100 and above by Nielsen Media Research estimates. Operating from September 21, 1998 to September 17, 2006, The WB 100+ comprised an affiliate group that was initially made exclusively of individually branded cable television channels serving areas that lacked availability for a locally based WB broadcast affiliate and supplied a nationalized subfeed consisting of WB network and syndicated programs; in the network's waning years, the WB 100+ group began maintaining primary affiliations on full-power and low-power stations in certain markets serviced by the feed. The WB 100+ Station Group was also essentially structured as a de facto national feed of The WB, and maintained a master schedule of syndicated and brokered programs for broadcast on all affiliates of the feed outside of time periods designated for The WB's prime time, daytime and Saturday morning programming. Programming and promotional services for The WB 100+ were housed at The WB's corporate headquarters in Burbank, California; engineering and master control operations were based at the California Video Center (Warner Bros. Ranch) in Burbank.