The Nabisco Shredded Wheat Factory

The factory was designed by architect Louis de Soissons, who was responsible for the construction of Welwyn Garden City as a second attempt at developing the garden city concept. As a garden city, de Soissons wanted Welwyn Garden to have both residential and industrial areas to prevent it from becoming a commuter town. Advertisements were distributed in the national media inviting manufacturers to take up residence in Welwyn Garden. The eastern section of the town was assigned as its industrial district and multiple factories, including Shredded Wheat opened on Broadwater Road. Shredded Wheat breakfast cereals were originally produced in the United States. The Shredded Wheat Company of…

The factory was designed by de Soissons between MarchJuly 1924. Inspiration for the Welwyn Garden factory's architecture was taken from the Shredded Wheat Company's Niagara Falls factory.135}} Regardless, de Soissons was still responsible for the designs of the boiler house, garage and wheat elevators. Construction had begun by May 1924, with an application for planning permission submitted retrospectively in July. The modern architecture of the factory buildings contrasted with the Georgian style de Soissons used for the rest of Welwyn Garden. There are two main concrete structures supported by steel reinforcements:135}} one to the south of the site and the other to the west. The southern…