Royal Stag

Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 180 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue, Seagram's Blenders Pride, Chivas Regal and Seagram's 180 Pipers as the company's five core brands to build its spirits business in India. Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka, to become Pernod Ricard's biggest selling brand in its global portfolio of alcoholic beverages. Royal Stag sold 18 million cases in 2016.