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The Great Britain Guide

Public art & sculpture · London

Hovis

In or near City of London.

Free admission

Hovis — a public art in england-london, United Kingdom.

High Street South, East Ham, near White Horse Road - geograph.org.uk - 691162

Danny Robinson — CC BY-SA 2.0 via Wikimedia Commons licence

Plan your visit

Typical visit
1 h–2 h
Nearest railway station
Beckton · 1.4 km
  • Free entry
  • Dog-friendly

Getting there & planning your visit

To visit Hovis in Newham, London, the nearest railway station is Beckton, which is 1.4 km away. Entry is free.

Directions on Google Maps →

About

Hovis is a public art located in england-london, United Kingdom. Sourced from OpenStreetMap (ODbL licence); see local listings for visitor information, opening hours and admission details.

Photo gallery

See it from the streetimagery from 2022

Imagery © Mapillary contributors, CC BY-SA 4.0

Official information

Hovis is a well-known British bakery brand that specializes in a variety of bread products, including wholemeal, white, and specialty loaves. The brand has a rich history of baking and offers a range of recipes and ideas for using their products in meals.

From the Wikipedia article

Hovis Ltd is a British company that produces flour, yeast and bread. Created by miller Richard "Stoney" Smith at his small mill in Stone, Staffordshire (Smith's mill still exists, behind the town's Morrisons supermarket), it began mass-production when Smith partnered with the larger Fitton & Sons mill in Macclesfield in 1886. Hovis specialises in high wheatgerm wholemeal flour, the bread being baked independently. It also produces the Nimble brand reduced-calorie bread. Owner Endless LLP agreed a sale of the firm in August 2025 to Associated British Foods for £75m, however it was expected to be brought before the Competition and Markets Authority.

Excerpt from Wikipedia under CC BY-SA 4.0. See the source article linked in Sources below.

Background

History

<!-- more details in the Hovis process was patented on 6 October 1887 by Richard "Stoney" Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis-branded baking tins to other bakers. The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis, "the strength of man". In November 2020, it was announced that both the Gores Group and Premier Foods had sold their stakes in the business to British-based private equity firm Endless LLP.

Description

In a bid to help the environment and sustainability, Hovis collaborated with TerraCycle in The Bread Bag Recycling Programme. The objective of the programme is to drop-off used bread bags at public drop-off locations across the UK, or mail them to delivery services like those provided by UPS. These are all listed on an interactive map. After that the bags are recycled in a specialist plant. Those who take part in the programme are able to get TerraCycle points. These can be redeemed for a variety of charitable gifts or a payment to the non-profit organisation.

Sourced from Wikipedia under CC BY-SA 4.0.

Coordinates
51.5265, 0.0563
District
Newham
Parish
Newham, unparished area
Postcode
E6 3RL
Parliamentary constituency
East Ham
Established
1886
Nearest railway station
Beckton1.4 km
Official site
www.hovis.co.uk

Sources

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Frequently asked questions

Where is Hovis?
Hovis is in London, United Kingdom (postcode E6 3RL), in the parish of Newham, unparished area.
What is Hovis?
Hovis — a public art in england-london, United Kingdom.
How do I get to Hovis?
The nearest railway station is Beckton, about 1.4 km away. Drivers can use postcode E6 3RL.
When was Hovis built?
Built or established in 1886.
Who owns Hovis?
Hovis is owned by {{ubl|Endless LLP (2020–present)| Associated British Foods (pending)}}.
Is Hovis free to visit?
Yes, Hovis is free to enter.
How do I get to Hovis?
The nearest railway station is Beckton, about 1.4 km away. Drivers can navigate to postcode E6 3RL.