Elite Building

The cinema was designed by the firm of Adamson & Kinns of London in the Beaux-Arts style, with 250 tons of steel frame, concrete floors and expensive white Hathernware tiling facade manufactured by the Hathern Station Brick & Terra Cotta Company, surmounted by statues on the upper portion. The interior was decorated by Fred A. Foster, and the fittings included a concert organ by Willis-Lewis, a ballroom, a restaurant, a tea room and Louis XVI style cafe. The marble terrazzo work, steps and flooring were provided by the Marble Mosaic Company of Bristol. It opened for business on 22 August 1922, with a luncheon hosted by Mr. T. Shipstone, chairman of the directors of the theatre, with the…

The cinema opened with a large pipe organ built either side of the screen at a cost of £10,000 (). It was designed by Major F.J. Bullen of London and erected by Willis and Lewis of Brixton. The first musical director was Franklyn Glynn of Wolverhampton. This organ was retained until 1929 when it was removed and transferred to Brangwyn Hall in Swansea. The organ was replaced in 1930 when the cinema was upgraded from silent to talking films and a new instrument was opened. It was built by the firm of John Compton. It was intended to be played whenever a silent film was shown and to connect up other features of the programme.